We cannot stress enough the importance of a well written press release.
While you are writing your press release, keep your target audience in mind. At the same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these are the individuals that if they like your story, will publish it giving you another arm of exposure.
Ensure that the first paragraph of your press release answers the important questions such as Who, What, When Where and Why. You have one sentence not to loose the editor/journalist.
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